General Terms and Conditions

These General Terms and Conditions apply to contracts for marketing, advertising and communication services provided by Glow Mind, in particular social media management, content strategy and editorial planning, creation of visual content and graphic design, video and reels production, management of paid advertising (e.g. Meta Ads, Google Ads), copywriting, brand development and brand identity, search engine optimisation (SEO), call centre and customer service work, and other related consulting and creative services.

Unless stated otherwise in the respective quotation or contract, the client's contracting party is Al Amal Group, owner Amal Abo Dan, Neue Heimat 4, 19376 Siggelkow, Germany. Glow Mind operates as a brand or business division of Al Amal Group.

These Terms are primarily directed at entrepreneurs within the meaning of Section 14 BGB (German Civil Code). Insofar as, by way of exception, a contract is concluded with a consumer within the meaning of Section 13 BGB, mandatory consumer protection provisions take precedence; conflicting provisions of these Terms do not apply in that respect.

Individual agreements in the quotation, project contract, statement of work or any other written agreement take precedence over these Terms.

Quotations from Glow Mind are non-binding unless they are expressly designated as binding.

A contract is concluded by written or electronic acceptance of the quotation, signature of a contract, express order confirmation, or commencement of performance following a corresponding agreement.

Scope, channels, formats, quantities, terms and remuneration are determined primarily by the respective quotation, contract or statement of work.

Remuneration is agreed on a project basis or as ongoing monthly remuneration. Payment terms, instalments and due dates are set out in the respective quotation.

Glow Mind is only obliged to begin performance once the payment agreed for the start has been received in full and the information, content, access credentials and approvals required for the start are available. For ongoing services, the monthly remuneration is payable in advance unless otherwise agreed.

Unless otherwise agreed, prices quoted to entrepreneurs are exclusive of any statutory value added tax that may apply.

In the event of late payment, statutory provisions apply. After reasonable notice, Glow Mind may suspend further services until outstanding amounts have been settled; agreed publication and campaign dates shift accordingly.

Advertising budgets (media budgets), platform and transaction fees, and licence costs for stock material, music, fonts or third-party tools are not included in Glow Mind's remuneration unless expressly agreed otherwise.

Media budgets are generally paid by the client directly to the respective platform, in particular via a client advertising account with a payment method registered by the client. Glow Mind will only advance such costs subject to a separate agreement and against proof and reimbursement.

The prices, billing models and services of platforms and other third-party providers are outside Glow Mind's control and may change at any time.

For services provided on or via third-party platforms (in particular Meta/Facebook, Instagram, TikTok, Google, YouTube, LinkedIn), those platforms' terms of use, community guidelines and advertising policies apply in addition.

Glow Mind gives no warranty as to the availability of these platforms, the approval of individual ads or content by the platform, organic reach, algorithm changes, or the continued existence of accounts. Glow Mind is not responsible for suspensions, restrictions or changes made by platform operators, insofar as these are not based on a breach of duty by Glow Mind.

The client's advertising accounts, pages and profiles remain the client's accounts; access is used only to the agreed extent. Where accounts or digital assets are newly created by Glow Mind, their ownership is governed by the quotation; in case of doubt, they are transferred to the client after payment in full, insofar as the respective platform permits this.

Glow Mind provides its services with the diligence of a competent professional firm. No particular commercial or communicative outcome — in particular no specific reach, follower counts, engagement rates, click figures, conversions, revenue, search engine rankings or placements — is owed, unless expressly agreed otherwise in writing.

Forecasts, benchmarks, guide figures and values based on experience are non-binding and do not constitute warranted characteristics.

Glow Mind owes exclusively the services agreed in the respective contract, quotation or statement of work.

Subsequent requests, additional formats or channels, changes to concepts, designs or content already approved, and any other services outside the agreed scope are deemed change requests. These may result in additional costs and an adjustment of deadlines; Glow Mind is entitled to require a separate agreement on remuneration and timing before implementation.

Where revision rounds have been agreed, their number is set out in the quotation. Further revision rounds may be treated as change requests. Verbal requests or informal messages do not automatically extend the agreed scope of services.

The client shall provide all information, content, materials, brand guidelines, access credentials (in particular to pages, profiles and advertising accounts), contact persons, decisions and approvals required for performance in good time and in full.

The client is responsible for the accuracy and lawfulness of the content, data, trademarks, images, texts and other materials it provides, and warrants that it holds the necessary rights.

If performance is delayed due to late or incomplete cooperation by the client, agreed deadlines and dates are extended appropriately. Additional effort arising as a result may be charged separately, provided the client was informed of this in advance or it was apparent in the circumstances. For ongoing services, the agreed remuneration remains unaffected by delayed cooperation on the part of the client.

Where agreed, content is submitted for approval prior to publication. Approved content, editorial plans and guidelines form the basis for publication; subsequent changes may be treated as change requests.

The client shall review submitted content in particular for the factual accuracy of product, price and industry-related statements (for example product characteristics, price information, and statements regulated by law in its industry). Glow Mind does not owe legal advice, nor any trademark, competition or industry-specific legal review of content.

Where publication without individual approval has been agreed (for example in ongoing community management), the approved guidelines, editorial plans or client specifications form the basis.

Dates and deadlines are binding only if they have been expressly agreed as binding. Deadlines are extended appropriately in the event of subsequent changes to the scope of services, lack of cooperation by the client, force majeure, or other circumstances for which Glow Mind is not responsible.

Glow Mind will inform the client of material foreseeable delays as soon as these become apparent.

Ongoing services (for example monthly social media management, ongoing ad management, customer service or call centre services) run for the term agreed in the quotation. If no term has been agreed, they run for an indefinite period and may be terminated by either party with one month's notice to the end of the month.

Fixed-term contracts continue for an indefinite period after the end of the initial term where this has been agreed; they may then be terminated by either party with one month's notice.

The right of either party to terminate for good cause remains unaffected. Notice of termination must be given at least in text form.

In the event of termination, services duly rendered up to that point, together with validly agreed expenses already incurred, shall be remunerated. Rights and obligations already arisen — in particular regarding remuneration, confidentiality and usage rights — continue to apply to the extent permitted by law.

Insofar as rights to work results created individually for the client are required for contractual use, the client receives the usage rights agreed in the respective contract only after payment in full of the remuneration owed for them. Scope, duration, territory and exclusivity are governed by the individual agreement and the purpose of the contract.

Pre-existing or generally usable components belonging to Glow Mind — in particular templates, tools, methods, concepts and know-how — remain with Glow Mind or the respective rights holder and may also be used for other projects, provided that no confidential information of the client is disclosed as a result.

The respective licence terms apply to stock material, fonts, music and other third-party content; these may give rise to usage restrictions (for example as to duration, media or modification). Raw data, open files and source material are released only where this has been expressly agreed.

Unless individually agreed otherwise and provided no legitimate confidentiality interests conflict, Glow Mind may, following publication or completion of the project, name the client and the project as a reference to a reasonable extent, and use in particular the company name, logo and publicly available content and materials for this purpose.

The client may object to future reference use for good cause.

Both parties shall treat commercial, technical and organisational information of the other party that is not publicly known as confidential, and use it only to perform the contract.

Statutory disclosure obligations and the passing on of information to employees, advisors or vicarious agents bound to secrecy remain unaffected.

The parties shall comply with the applicable data protection provisions.

Where Glow Mind processes personal data on behalf of the client — in particular in the context of community management, customer service, call centre or campaign services — and the requirements of Art. 28 GDPR are met, the parties shall conclude a data processing agreement before the relevant processing begins.

Further information on the processing of personal data can be found in the privacy policy on the website.

Glow Mind is liable without limitation in cases of intent and gross negligence, and for damage arising from injury to life, body or health. Liability under mandatory statutory provisions, in particular under the German Product Liability Act, likewise remains unaffected.

In the event of slightly negligent breach of a material contractual obligation — one whose fulfilment makes the proper performance of the contract possible in the first place and on whose observance the contracting party may regularly rely — liability is limited to the damage typical of the contract and foreseeable at the time it was concluded.

Otherwise, liability for damage caused by slight negligence is excluded to the extent permitted by law.

The above limitations of liability apply accordingly for the benefit of Glow Mind's legal representatives, employees and vicarious agents.

Insofar as the client is a consumer, the mandatory statutory consumer protection provisions apply. This concerns in particular information obligations, warranty rights and — where the statutory conditions are met — a right of withdrawal for contracts concluded off business premises and for distance contracts.

Provisions of these Terms that cannot be validly agreed with consumers do not apply to consumers.

The law of the Federal Republic of Germany applies, excluding the UN Convention on Contracts for the International Sale of Goods, insofar as this choice of law is permissible. For consumers, this choice of law applies only insofar as it does not deprive them of the mandatory protection of the state of their habitual residence.

If the client is a merchant, a legal entity under public law or a special fund under public law, or if other statutory conditions for an agreement on jurisdiction are met, the place of jurisdiction is — to the extent permitted by law — agreed to be the registered office of Al Amal Group. Glow Mind remains entitled to sue the client at any other legally competent place of jurisdiction.

Amendments and additions to individual agreements should be documented in text form. Individual agreements always take precedence.

Should individual provisions of these Terms be or become wholly or partly invalid, the validity of the remaining provisions remains unaffected in accordance with statutory provisions.

The version of these Terms incorporated at the time the contract was concluded is authoritative.